How Flower Knows built this send β a welcome discount email shipped as plain-text on Tuesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 45.0% when it discounts).
Voice warmth 0.77 for Flower Knows vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Discount
Creative format
Plain-text
Founder-note style with little design β reads like a personal email.
Secondary theme
Fairytale Brand Story
Hero headline
Your First Order With 10% Off
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βEXPLORE THE MAGICβ
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βEach creation is crafted with care and affection - a delicate blend of color, imagination, and charm.βingredient Β· unsubstantiated
Products featured
No products named.
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.