How Flower Knows built this send — a discount led email shipped as product hero on Wednesday at 7am, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 45.0% when it discounts).
Voice warmth 0.77 for Flower Knows vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Summer Sale · 24H to Go Live
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Tease
A heads-up before the sale — 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Up to 50% off on Sale Collection”efficacy · unsubstantiated
“Free Gifts with purchase (tiered)”guarantee · unsubstantiated
“Buy More, Save More”efficacy · unsubstantiated
Products featured
Summer Sale Collectionhero
Free Gift Set (tote, mirror, brush, accessories)new
Buy More Save More Set (compact, lip product, decorative mirror)
Summer Exclusive Setsnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.