FlutterHabit / Social Proof / email teardown
Hear it Straight From Our Happy Customers! How FlutterHabit built this send — a social proof email shipped as user-generated on Friday at 7am, carrying a 72% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jun 26, 2026 From: FlutterHabit flow Preheader: “Unveil The Truth Behind Popular Lash Myths. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
72% off — 49.5 points deeper than the tracked set average of 22.5% (this brand averages 59.7% when it discounts).Voice warmth 0.81 for FlutterHabit vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Social Proof
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
See why we're everyone's favorite lashes!
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Not a promo
No offer in the email.
Urgency
None
Carries exclusions
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.75
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“EXPLORE FLUTTERHABIT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Easy & quick to put on, they're beautiful, lightweight, last a long time & they're way cheaper than lash extensions” social proof · unsubstantiated “I love the gentle cat eye and soft band on the besties! They are so flattering and easy to apply.” social proof · unsubstantiated “They are long, fluffy & stunning!!” social proof · unsubstantiated “5,000+ 5 Star Reviews” social proof · unsubstantiated “Vegan & Cruelty Free” ingredient · unsubstantiated “Made For This Adhesive is latex-free and designed for even the most sensitive eyes” ingredient · unsubstantiated “Application Support Guaranteed” guarantee · unsubstantiated Products featured
The Bestie bestseller Weightless No. 2 Water Lily Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from FlutterHabit → All social proof emails → All Gift with purchase offers →