How FlutterHabit built this send — a routine education email shipped as mixed / modular on Wednesday at 7am, carrying a 72% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
72% off — 49.5 points deeper than the tracked set average of 22.5% (this brand averages 59.7% when it discounts).
Voice warmth 0.81 for FlutterHabit vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Customer Offer
Hero headline
Get Ready to Flutter Those Lashes!
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
72% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$50
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.78
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“EXPLORE FLUTTERHABIT”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Start your new habit with free serum”ingredient · unsubstantiated
Products featured
Lasheshero
Lash Serumnew
Adhesive
Luxury Application Tools
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.