FlutterHabit / Discount Led / email teardown
It's a PRIME TIME to stock up ⏰ How FlutterHabit built this send — a discount led email shipped as mixed / modular on Tuesday at 1pm, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: FlutterHabit campaign Preheader: “Up to 35% off + free shipping ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 59.7% when it discounts).Voice warmth 0.81 for FlutterHabit vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Stock Up / Sale Event
Hero headline
Prime Time to Lash. Up to 35% Off + Free Shipping
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Fri, Jun 26, 2026
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.72
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Our #1 lash for a reason. Full, soft, and made for every day.” ranking · unsubstantiated “5,000+ 5 Star Reviews” social proof · substantiated “Vegan & Cruelty Free” ingredient · unsubstantiated “Application Support Guaranteed” guarantee · substantiated “Female Founded” social proof · unsubstantiated Products featured
The Sweetheart® bestseller The Bestie The Sweetheart® Pre-Glued The Bestie Pre-Glued Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from FlutterHabit → All discount led emails → All % off offers → Summer kickoff sends →