kujolaEnter app

FlutterHabit/New Customer Welcome & Brand Introduction/email teardown

Welcome friend, Glad You're Here.

How FlutterHabit built this send — a new customer welcome & brand introduction email shipped as mixed / modular on Tuesday at 7am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: FlutterHabitflowPreheader: “Get Ready For Exciting Things Ahead ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.88
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • When FlutterHabit does discount it averages 59.7% off — 37.1 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.81 for FlutterHabit vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Customer Welcome & Brand Introduction
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase / Free Serum Offer
Hero headline
Welcome friend, Glad You're Here.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$50
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.5 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“EXPLORE FLUTTERHABIT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Vegan & Cruelty Free”ingredient · unsubstantiated
  • “5,000+ 5 Star Reviews”social proof · unsubstantiated
  • “Application Support Guaranteed”guarantee · substantiated
  • “High-quality lash extensions affordable for everyone”efficacy · unsubstantiated
  • “Easy-to-use products that provide salon-quality results in less time, for less money”efficacy · unsubstantiated
  • “Female Founded”social proof · unsubstantiated
Products featured
  • Willow
  • The Baby Lash
  • The Wink
  • The Sweetheart
  • Water Lily
  • The Original
  • Weightless No. 3
  • The Glow-Getter Bundle
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.