How Formula Fig built this send — a clinical expertise email shipped as editorial / long-form on Tuesday at 7am, carrying a $100 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.70 for Formula Fig vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clinical Expertise
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
New Customer Offer
Hero headline
The Fig Way
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$100 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$400
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BOOK NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Combining the world's most innovative technologies with expert guidance from our Skin Educators and Doctors, our facial treatments are truly bespoke — you won't find them anywhere else.”efficacy · unsubstantiated
“Our approach prioritizes subtle, natural results. Technique is key: Our team of physicians is rigorously trained to administer products with precision.”efficacy · unsubstantiated
“Dr. Harris is an AAFPRS fellowship-trained plastic and reconstructive surgeon.”ingredient · substantiated
“Accredited by AAD, AMA, ASDS, ASLMS, ACMS, CPSBC, Facial Plastic Surgery, Castle Connolly Top Doctors.”ranking · substantiated
Products featured
All-In Facialhero
Injectables
Kujola
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