How Formula Fig built this send — a clinical results email shipped as editorial / long-form on Thursday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.70 for Formula Fig vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Membership Community
Hero headline
Immersive skincare experiences to transform your everyday.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BOOK A TREATMENT”
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Our zero-downtime facials use the world's most innovative technology, including microcurrent, microdermabrasion, ultrasound, radiofrequency, LED therapy, and more.”efficacy · unsubstantiated
“Our Doctor-led medical aesthetics program is defined by our signature 'whole-face' ethos to balance features, soften shadows, and restore volume.”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.