There’s nothing we love more than a glowing selfie
How Formula Fig built this send — a social proof email shipped as user-generated on Friday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.70 for Formula Fig vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Animated / GIF
Secondary theme
Glow Results
Hero headline
Real results. No downtime.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BOOK NOW”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Real results. No downtime.”efficacy · unsubstantiated
Products featured
Formula Fig Facial Treatment / Appointment
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.