How Formula Fig built this send — a new guest intro offer email shipped as mixed / modular on Tuesday at 7am, carrying a $99 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.70 for Formula Fig vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Guest Intro Offer
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clinical Results / Science Forward Skincare
Hero headline
Voilà: Welcome to Formula Fig
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$99 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR INTRO OFFER”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Pioneers of technology-driven facials and injectables delivered by trusted experts and renowned medical professionals.”efficacy · unsubstantiated
“Award-winning Fig Bars meticulously designed to transport you away from the outside world.”ranking · unsubstantiated
“High-tech, results-driven treatments with a human touch.”efficacy · unsubstantiated
Products featured
All-In Facial$99hero
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