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Fragrance Canada/Authenticity At Wholesale Prices/email teardown

Enjoy 5% OFF your first order on authentic designer fragrances.

How Fragrance Canada built this send — a authenticity at wholesale prices email shipped as mixed / modular on Wednesday at 7am, carrying a 5% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Fragrance CanadaflowPreheader: “Your Exclusive Offer Awaits ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
5% off
Voice warmth
0.72
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 5% off — 17.5 points shallower than the tracked set average of 22.5% (this brand averages 35.0% when it discounts).
  • Voice warmth 0.70 for Fragrance Canada vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Authenticity At Wholesale Prices
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Discount
Hero headline
Begin Your Luxury Fragrance Journey
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
5% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“DISCOVER YOUR FRAGRANCE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “100% genuine perfumes from top designer brands.”efficacy · unsubstantiated
  • “Save up to 80% on luxury scents.”efficacy · unsubstantiated
  • “Over 4,000 designer perfumes with new arrivals added regularly.”ranking · unsubstantiated
  • “Thousands of Canadians trust us with their fragrance needs.”social proof · unsubstantiated
  • “Fast, reliable shipping across Canada with no duties or hidden fees.”guarantee · unsubstantiated
Products featured
  • Designer Fragrance Collection (Jimmy Choo, Dolce & Gabbana, Lacoste, etc.)hero
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.