How Fragrance Canada built this send — a bestsellers email shipped as mixed / modular on Wednesday at 7am, carrying a 80% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
80% off — 57.5 points deeper than the tracked set average of 22.5% (this brand averages 35.0% when it discounts).
Voice warmth 0.70 for Fragrance Canada vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Bestsellers
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Unbeatable Savings
Hero headline
Meet Your New Favorites
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
80% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Top Scents”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% Authentic: Every fragrance is guaranteed genuine—no exceptions.”guarantee · unsubstantiated
“Save up to 80% on designer fragrances you love.”efficacy · unsubstantiated
“Canadian-Based: Fast shipping, no duties, and zero hassle.”efficacy · unsubstantiated
“These top picks are customer favorites for a reason.”social proof · unsubstantiated
Products featured
Versace Eros EDT Spray (M)bestseller
Dolce & Gabbana Light Blue Eau Intense EDP Spray (M)bestseller
Giorgio Armani Acqua Di Gio Profondo EDP Spray (M)bestseller
Burberry Goddess EDP Spray (W)bestseller
Victorinox Swiss Army Ginger Lily EDT Spray (W)bestseller
Yves Saint Laurent YSL Myself EDP Spray (M)bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.