How Fragrance Du Bois built this send — a craftsmanship email shipped as editorial / long-form on Friday at 12pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.72 for Fragrance Du Bois vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Craftsmanship
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Behind The Brand
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP FRAGRANCES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
12pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Packaging crafted from either 100% recyclable or fully biodegradable sustainably-certified paper”sustainability · unsubstantiated
“Brought to you by carbon neutral couriers”sustainability · unsubstantiated
“Each fragrance is housed in its own bespoke crystal bottle”ingredient · substantiated
“We have worked with the same excellent Master Perfumers since the beginning”efficacy · unsubstantiated
Products featured
Patchouli Gourmand$320bestseller
PM$325bestseller
Santal Complet$245bestseller
Cavort
Secret Tryst
Kujola
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