How Fragrance Lord built this send — a welcome offer email shipped as mixed / modular on Tuesday at 6am, carrying a 5% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Fragrance Lordflow
Offer
5% off
Voice warmth
0.75
Sent
Tue · 6am
Format
Mixed / modular
How this send compares
5% off — 17.5 points shallower than the tracked set average of 22.5% (this brand averages 5.0% when it discounts).
Voice warmth 0.72 for Fragrance Lord vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch / Product Discovery
Hero headline
Your Scent Journey Starts Now
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
5% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
No explicit claims detected.
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Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.