How frank body built this send — a new launch email shipped as product hero on Tuesday at 8am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When frank body does discount it averages 22.5% off — 0.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.84 for frank body vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Cult Status
Hero headline
Take a Tint, babe.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$60
Urgency
None
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.90
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“My Lip Tints have cult status.”social proof · unsubstantiated
Products featured
Juicy Guava Lip Tintnew
Soft Launch Lip Tintnew
Sugar Babe-y Lip Tintnew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.