How frank body built this send — a new launch email shipped as product hero on Thursday at 8am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When frank body does discount it averages 22.5% off — 0.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.84 for frank body vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Mist me, babe?
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$60
Urgency
Deadline-led
Expires Wed, Jul 9, 2025
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.90
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
36
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Find the Hair + Body Fragrance Mist to match your faves. From the shower, to the happy hour.”efficacy · unsubstantiated
“Hyaluronic Acid Body Serum — Made with niacinamide & ceramides for fast absorbing hydration and barrier protection.”ingredient · unsubstantiated
“5-STAR REVIEWS”social proof · unsubstantiated
Products featured
Get Naked Hair + Body Fragrance Mist (Coffee + Vanilla)new
Skinny Dip Hair + Body Fragrance Mist (Coconut Iced Coffee)new
Hot Lick Hair + Body Fragrance Mist (Guava + Lychee)new
Glazed 'n' Dazed Hair + Body Fragrance Mistnew
Original Coffee Scrub
Coconut Coffee Scrub
Hyaluronic Acid Body Serum
Firming Body Cream
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.