How frank body built this send — a discount led email shipped as product hero on Wednesday at 11pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 22.5% when it discounts).
Voice warmth 0.84 for frank body vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Stocktake Clearance
Hero headline
The Stocktake Sale. Up to 50% off.
Emotional appeal
fear of missing out
Calendar moment
Stocktake Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“With salicylic acid. Say goodbye to zitty days.”efficacy · unsubstantiated
“With niacinamide. A lightweight lotion to please pissed off pores.”ingredient · substantiated
“With salicylic acid & niacinamide. A gel cleanser for acne prone skin.”ingredient · substantiated
“With oat extract. A creamy cleanser to comfort needy skin.”ingredient · substantiated
Products featured
Clearing Body Wash$10
Clearing Body Lotion$8
Clearing Face Wash$11
Nourishing Body Wash$10
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.