How Frater Perfumes Ltd built this send — a ingredient education email shipped as editorial / long-form on Tuesday at 4am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Frater Perfumes Ltd does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for Frater Perfumes Ltd vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Ingredient Education
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Supplier Heritage
Hero headline
The Biggest Scent Producer
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
38
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
4am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Givaudan is one of the world's largest manufacturer of flavours, fragrances and cosmetic ingredients”ranking · substantiated
“Givaudan has a long history going back to 1895”ingredient · substantiated
“Creators and collaborators of iconic scents like Sauvage, 1 Million, La Vie Est Belle, and Angel”social proof · substantiated
Products featured
Dihydro Beta Ionone
Herboxane
Irisone Alpha
Methyl Tuberate
Orris Givco
PADMA (Viridine)
2-Isobutyl Quinoline
Cetonal
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.