How [redacted] of Nature built this send — a clean ingredients email shipped as product hero on Wednesday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When [redacted] of Nature does discount it averages 11.1% off — 11.4 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.54 for [redacted] of Nature vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
How our mineral SPF spray is changing the game.
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Solar Shield Spray”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% mineral protection — non-nano zinc oxide only, no chemical filters”ingredient · substantiated
“Air-powered, not aerosol — no propellants, no hydrocarbons, continuous 360° spray”efficacy · substantiated
“Goes on clear — minimal white cast, lightweight non-greasy finish that rubs in like a cream”efficacy · unsubstantiated
“Water resistant for 40 minutes”efficacy · substantiated
“Protects your skin barrier — aloe vera, jojoba oil, and green tea extract hydrate and strengthen”ingredient · unsubstantiated
“Over 30,000 sold this summer”social proof · unsubstantiated
“Featured in The Strategist (NY Mag)”social proof · substantiated
Products featured
Solar Shield SPF30 Sprayhero
Kujola
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