How FRECK built this send — a social proof email shipped as user-generated on Tuesday at 3pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When FRECK does discount it averages 20.5% off — 2.1 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.78 for FRECK vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Viral Tiktok
Hero headline
FRECK GONE VIRAL
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$35
Urgency
None
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.90
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP MOST LOVED”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clean, cruelty-free, and vegan”sustainability · unsubstantiated
“We're loved by: Vogue, WWD, Harper's Bazaar, Who What Wear, InStyle, Teen Vogue, Allure, ELLE”ranking · substantiated
“40K+ freck fam members and counting”social proof · unsubstantiated
“98% (visible in email, likely a product efficacy stat)”efficacy · unsubstantiated
Products featured
Cheekslimebestseller
Rich Bitchbestseller
Freck OGbestseller
Makeout Club
Freck Noir
Face Hack
Lashrocket Mascara
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.