How FRECK built this send โ a discount led email shipped as mixed / modular on Wednesday at 1am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off โ 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.5% when it discounts).
Voice warmth 0.78 for FRECK vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
PRIME DAY EXCLUSIVE: 20% off your summer haul
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
โWeโโYouโ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP PRIME DAYโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
1am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โour patented formula & brush create a unique, buildable look โ unlike stamps & pencils.โingredient ยท substantiated
โhighly pigmented color without the skin damageโefficacy ยท unsubstantiated
โhumidity? don't know her. set your look with Face Hack to keep it locked in all day.โefficacy ยท unsubstantiated
โFreck beauty skincare and makeup is clean, cruelty-free, and veganโingredient ยท unsubstantiated
Products featured
Freck OG / Freck XL / Freck Noirhero
Cheekslime
Face Hack Setting Spray
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.