How FRECK built this send — a win back discount email shipped as product hero on Saturday at 2pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 20.5% when it discounts).
Voice warmth 0.78 for FRECK vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Win Back Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Launch
Hero headline
30% Off when you spend $50
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$50
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
2pm
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“The world's first slime blush.”efficacy · unsubstantiated
“Clean, cruelty-free, and vegan”sustainability · unsubstantiated
“Builds with ease. Natural matte finish. Blends effortlessly.”efficacy · unsubstantiated
“Specifically designed for mid to dark skin tones.”ingredient · unsubstantiated
Products featured
Bundlesnew
Freck Noirnew
Cheekslimenew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.