How FRECK built this send โ a discount led email shipped as mixed / modular on Thursday at 1am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off โ 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.5% when it discounts).
Voice warmth 0.78 for FRECK vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Prime Day
Hero headline
last call to score 20% off for prime day
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push โ 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
โWeโโYouโ
Expressiveness0.80
RestrainedExuberant
Reading grade 5.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP PRIME DAYโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
1am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โFreck beauty skincare and makeup is clean, cruelty-free, and veganโingredient ยท unsubstantiated
Products featured
Rich Bitch Serum
Freckle Pens
Face Hack Setting Spray
Cheekslime Lip & Cheek Tint
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.