How French Pharmacy built this send — a routine education email shipped as mixed / modular on Wednesday at 7am, carrying a 5% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
5% off — 17.5 points shallower than the tracked set average of 22.5% (this brand averages 7.0% when it discounts).
Voice warmth 0.64 for French Pharmacy vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
Choose Your Starting Point
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
5% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Find Your Match”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Ialuset Hyaluronic Acid Cream helps support plumpness and comfort by replenishing hyaluronic acid levels within the skin's surface layers.”efficacy · unsubstantiated
“FrenchPharmacy RetRx 314 contains hydroxypinacolone retinoate, a modern vitamin A derivative known for visible smoothing while supporting elasticity.”ingredient · unsubstantiated
“A313 Vitamin A Pommade is traditionally used at night to help improve the appearance of texture and clarity.”efficacy · unsubstantiated
“Vitamin A remains a foundational ingredient.”ingredient · unsubstantiated
Products featured
Ialuset Hyaluronic Acid Cream
FrenchPharmacy RetRx 314
A313 Vitamin A Pommade 200.000 UI
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.