How Frøya built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 46% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
46% off — 23.5 points deeper than the tracked set average of 22.5% (this brand averages 40.1% when it discounts).
Voice warmth 0.73 for Frøya vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome to your glow era ✨
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
46% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Live countdown
Expires Invalid Date
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.78
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM MY DISCOUNT NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Results in 60 days or money back”guarantee · unsubstantiated
“100% natural, zero fillers”ingredient · unsubstantiated
“No water, fillers or BS; no heating of oils; only cold-pressed oils; no parabens/paraffine; non GMO; 100% natural/no chemicals; no pesticides/herbicides; no hormone disruptors”ingredient · unsubstantiated
“Better skin in 60 days or money back”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.