How FUGAZZI Fragrances built this send — a gift with purchase email shipped as plain-text on Sunday at 8am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Team FUGAZZIcampaign
Offer
Gift with purchase
Voice warmth
0.65
Sent
Sun · 8am
Format
Plain-text
How this send compares
Voice warmth 0.64 for FUGAZZI Fragrances vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Travel Lifestyle
Hero headline
Travel season is here. Get a free 8ML with your 100ML.
Emotional appeal
fear of missing out
Calendar moment
Travel Season
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Take it with you.”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Free 8ML automatically added to your cart with your 100ML, as long as stock lasts.”guarantee · unsubstantiated
Products featured
Angel Dust XDP Extrait de Parfum 100MLhero
Angel Dust XDP Extrait de Parfum 8ML
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.