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Fulton & Roark/Fragrance Education/email teardown

All you need to know about our fragrances

How Fulton & Roark built this send — a fragrance education email shipped as mixed / modular on Saturday at 2pm, carrying a $30 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Fulton & RoarkcampaignPreheader: “Estimated read time less than 30 seconds. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$30 off
Voice warmth
0.60
Sent
Sat · 2pm
Format
Mixed / modular
How this send compares
  • When Fulton & Roark does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.64 for Fulton & Roark vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Fragrance Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discovery Set
Hero headline
All you need to know about our fragrances
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$30 off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.40
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Saturday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Virginia Cedar, Clary Sage — dark and expansive mood”ingredient · unsubstantiated
  • “Coastal, Fresh, Cedar — confident and relaxed mood”ingredient · unsubstantiated
  • “Balsam Fir, Elemi, Oakmoss — understated sophistication mood”ingredient · unsubstantiated
  • “Tobacco, Leather, Vanilla — warm and cozy mood”ingredient · unsubstantiated
Products featured
  • Lost Man Solid Fragrance
  • Kiawah Solid Fragrance
  • Ramble Solid Fragrance
  • Sterling Solid Fragrance
  • Discovery Set$30hero
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.