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Furtuna Skin/Social Proof/email teardown

The Serum Behind 500+ Five-Star Reviews

How Furtuna Skin built this send — a social proof email shipped as product hero on Friday at 4am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Furtuna SkincampaignPreheader: “Shop 25% off during Prime Day alla Furtuna ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
25% off
Voice warmth
0.65
Sent
Fri · 4am
Format
Product hero
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
  • Voice warmth 0.65 for Furtuna Skin vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
The Serum Behind 500+ Five-Star Reviews
Emotional appeal
trust
Calendar moment
Prime Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06

Send timing

Day
Friday
Local hour
4am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “500+ five-star reviews”social proof · unsubstantiated
  • “Visible results. Lasting radiance. One effortless step for face and eyes.”efficacy · unsubstantiated
  • “EWG Verified”sustainability · substantiated
  • “Wildly Potent® Ingredients”ingredient · unsubstantiated
  • “100% Cruelty-Free”sustainability · substantiated
  • “Keeps my aging skin glowing & youthful — Heather S.”social proof · unsubstantiated
  • “I love this product! As a face and eye serum, it's a true multitasker — Latoya D.”social proof · unsubstantiated
Products featured
  • Porte Per La Vitalita Face & Eye Serumbestseller
  • Custom Discovery Set
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.