How Feed Your Good Guys built this send — a clean ingredients email shipped as editorial / long-form on Wednesday at 5am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.66 for Feed Your Good Guys vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
You Have Questions. We Have Science.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Claim My Discount”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
5am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Clinically as effective as fluoride”efficacy · unsubstantiated
“Nano-Hydroxyapatite rated 1/10 (safest possible score) by EWG Skin Deep database”ingredient · substantiated
“European SCCS has deemed nano-hydroxyapatite safe for toothpaste at up to 10% concentration”ingredient · substantiated
“Sourced exclusively from Fluidinova in Portugal — only source meeting SCCS specifications”ingredient · unsubstantiated
“No toxic side effects”efficacy · unsubstantiated
“Results in strong, naturally whiter teeth and a healthier oral microbiome”efficacy · unsubstantiated
Products featured
Prebiotic Toothpaste with Nano-Hydroxyapatite – Chocolate Swirlhero
Prebiotic Toothpaste with Nano-Hydroxyapatite – Mild Mint
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.