How Feed Your Good Guys built this send β a routine education email shipped as editorial / long-form on Thursday at 5am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off β 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.66 for Feed Your Good Guys vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Your Mouth Is A Gateway
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βProtect Your Healthβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
5am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βClinically as effective as fluorideβefficacy Β· unsubstantiated
βUses hydroxyapatite to strengthen and protect teeth without harsh foams and damaging essential oilsβingredient Β· substantiated
βSwallowing healthy saliva seeds your gut microbiome, where 70-80% of your immune system livesβefficacy Β· unsubstantiated
βOral inflammation is directly linked to cardiovascular healthβefficacy Β· unsubstantiated
βEmerging research links the health of your gums to long-term cognitive wellnessβefficacy Β· unsubstantiated
Products featured
Prebiotic Toothpaste with Nano-Hydroxyapatite β Vanilla Vibeshero
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.