Gently Soap / Social Proof / email teardown
Hear It Directly From Customers! How Gently Soap built this send — a social proof email shipped as user-generated on Tuesday at 7am, carrying a 17% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 30, 2026 From: Gently Soap campaign Preheader: “"Bye Bye Eczema!" ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
17% off — 5.5 points shallower than the tracked set average of 22.5% (this brand averages 17.3% when it discounts).Voice warmth 0.83 for Gently Soap vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Real People, Real Stories - Why Our Customers Choose Gently Every Time
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.60
“We” “You”
Expressiveness 0.65
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“Shop Bath Bars”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Bye bye eczema! Haven't had an outbreak since we started using this soap.” efficacy · unsubstantiated “This soap is so gentle. And since using it my skin is so soft, smooth and translucent.” efficacy · unsubstantiated “We formulate with real botanicals in their most natural form.” ingredient · unsubstantiated “As seen in Shark Tank, shopGMA, Oprah Daily, ELLE” ranking · substantiated “Ellen | Verified Customer” social proof · substantiated “Karen M. | Verified Customer” social proof · substantiated Products featured
Bath Bars bestseller Shampoo Bars Bath Boxes Build Your Own Bath Box (Sudscription) Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Gently Soap → All social proof emails → All % off offers →