How Gently Soap built this send — a brand story email shipped as editorial / long-form on Thursday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Gently Soap does discount it averages 17.3% off — 5.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.83 for Gently Soap vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Story
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
Hi there, I'm Kristen, Founder of Gently Soap.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ALL GENTLY SOAP”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Best Bar Soap for Sensitive Skin”ranking · unsubstantiated
“Accepted by the National Eczema Association”ingredient · substantiated
“As seen on Shark Tank, Good Morning America, Oprah Daily, ELLE, People, Beauty Independent”social proof · substantiated
Products featured
Bath Barsbestseller
Gently Soap Holiday 4-Pack Bundle
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.