How Jack Black built this send — a scent discovery email shipped as mixed / modular on Saturday at 6pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Jack Black does discount it averages 16.3% off — 6.3 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.60 for Jack Black vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Scent Discovery
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Your Routine. Your Scent. Your Call. Find your signature scent.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Scents of Discovery – Body Wash Scent Set”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Saturday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Nothing complicated. Just superior skincare.”efficacy · unsubstantiated
“Free samples with every order”guarantee · unsubstantiated
“#1 Men's Body Care Brand”ranking · unsubstantiated
Products featured
Turbo Wash Energizing Cleanser for Hair & Body
All-Over Wash for Face, Hair & Body
Cool Moisture Body Lotion
Original Pit Boss Antiperspirant & Deodorant
JackZen Renewing Body & Hair Cleansernew
JackZen Pit Boss Antiperspirant & Deodorantnew
Big Sir Body & Hair Cleanser
Big Sir Refreshing Body Lotion
Kujola
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