How quip NYC inc built this send — a brand story email shipped as editorial / long-form on Thursday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.69 for quip NYC inc vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Brand Story
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
A peek behind quip
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 27, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop quip”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Thursday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Proudly trusted by 86,000+ dental pros and counting!”social proof · unsubstantiated
“We've worked closely with dental professionals since day one to design and improve the features that actually make a difference for your oral health”efficacy · unsubstantiated
“72% [referenced in visible prices/codes context]”efficacy · unsubstantiated
Products featured
Ultra Next Generation Smart Sonic Electric Toothbrushhero
Rechargeable Cordless Water Flosser
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.