How quip NYC inc built this send — a social proof email shipped as user-generated on Saturday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: quip NYC incflow
Offer
15% off
Voice warmth
0.65
Sent
Sat · 6am
Format
User-generated
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.69 for quip NYC inc vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Care with confidence
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jul 29, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Saturday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Over 12 million mouths brush, floss, and refresh with quip”social proof · unsubstantiated
“15x more plaque removal (quip Ultra)”efficacy · substantiated
“15x more plaque removal (quip Ultra Lite)”efficacy · substantiated
“Up to 99% plaque removal (Water Flosser)”efficacy · substantiated
“Up to 11x more plaque removal (quip Rev)”efficacy · substantiated
“More plaque removal than a manual toothbrush (Sonic)”efficacy · substantiated
“Seen in Glamour, GQ, TIME, Today”ranking · unsubstantiated
Products featured
quip Ultrahero
quip Ultra Lite
Water Flosser
quip Rev
quip Sonic
Kujola
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