How quip NYC inc built this send β a discount led email shipped as product hero on Friday at 5pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.69 for quip NYC inc vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Efficacy
Hero headline
Make waves in all the right places
Emotional appeal
fear of missing out
Calendar moment
Long Weekend
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Water Flossersβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βUp to 99% plaque removalβefficacy Β· substantiated
Products featured
Rechargeable Cordless Water Flosser$28hero
Refillable Floss String Dispenser
Kujola
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