How quip NYC inc built this send — a new launch email shipped as product hero on Thursday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When quip NYC inc does discount it averages 17.5% off — 5.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for quip NYC inc vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
New! Woven String Floss
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Woven String Floss”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Thursday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Brushing alone only cleans about 60% of tooth surfaces; flossing reaches the other 40%”efficacy · unsubstantiated
“PFAS- and PTFE-free made with thoughtful ingredients”ingredient · substantiated
“Thin, woven filaments for a smooth, no-snag glide”efficacy · unsubstantiated
“Soft feel designed for sensitive gums”efficacy · unsubstantiated
“Refillable design with a 3 month supply (45 yards)”efficacy · substantiated
Products featured
Woven String Floss – Mintnew
Woven String Floss – Watermelonnew
Water Flosser
Kujola
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