How Geurwolkje built this send — a aromatherapy & wellness lifestyle email shipped as mixed / modular on Tuesday at 12pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 12.5% when it discounts).
Voice warmth 0.81 for Geurwolkje vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Aromatherapy & Wellness Lifestyle
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Sustainability & Fair Pricing
Hero headline
Welkom bij onze Geurwolkje Familie! 🌿
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Nu”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
12pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“We werken uitsluitend met betrouwbare leveranciers en lokale boeren om hoge kwaliteitsproducten te creëren.”ingredient · unsubstantiated
“BPA-vrij, ze verfrissen de lucht en zijn veilig voor kinderen.”efficacy · unsubstantiated
“Etherische Oliën: Helpen bij stressvermindering, verbeteren de slaap en bevorderen een betere stemming.”efficacy · unsubstantiated
“We minimaliseren onze ecologische voetafdruk door herbruikbare en recycleerbare producten te creëren.”sustainability · unsubstantiated
“Geen tussenpersoon – wij zeggen NEE tegen onnodig hoge prijzen of multi-level marketing.”guarantee · unsubstantiated
Products featured
Aroma Diffuserhero
Etherische Oliën
Douchegel Mindfull
Handzeep Mindfull
Roomspray Mindfull
Skintox Macadamia Olie
Skintox Castor Olie
Skintox Avocado Olie
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.