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Gladskin/Clean Ingredients/email teardown

Grateful to Have You with Us! 😊

How Gladskin built this send β€” a clean ingredients email shipped as plain-text on Thursday at 7am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: GladskinflowPreheader: β€œA note from the Head of Gladskin ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Gift with purchase
Voice warmth
0.88
Sent
Thu Β· 7am
Format
Plain-text
How this send compares
  • Voice warmth 0.72 for Gladskin vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Plain-text
Secondary: Product hero
Secondary theme
Microbiome Friendly
Hero headline
Grateful to Have You with Us!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 8.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œMicrobiome-friendly formulation”ingredient Β· unsubstantiated
  • β€œDermatologically tested”efficacy Β· unsubstantiated
  • β€œFragrance-free”ingredient Β· substantiated
  • β€œFormulated with as few ingredients as possible”ingredient Β· unsubstantiated
  • β€œContains 2% active ingredient (MicrobiomeBalance)”ingredient Β· unsubstantiated
  • β€œ86% of users reported improvement (implied by visible percentage)”efficacy Β· unsubstantiated
Products featured
  • Biome Balancing Creambestseller
  • Biome Balancing Lotion
  • Biome Balancing Gel
  • Simple Serum
  • Gentle Touch Tonic
  • Hydrating Body Wash (Travel Size)new
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.