How Glamnetic built this send β a new launch email shipped as product hero on Wednesday at 12am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 38.8% when it discounts).
Voice warmth 0.76 for Glamnetic vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Loyalty Early Access
Hero headline
Coming Soon... Sparkling Gems
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Tease
A heads-up before the sale β 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.82
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βVIEW COLLECTIONβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
β18 gemstone-inspired nails that wear like your most precious accessories for up to 2 weeksβefficacy Β· unsubstantiated
Products featured
Sparkling Gems Collection - Garnetnew
Sparkling Gems Collection - Amethystnew
Sparkling Gems Collection - Aquamarinenew
Sparkling Gems Collection - Diamondnew
Sparkling Gems Collection - Emeraldnew
Sparkling Gems Collection - Moonstonenew
Sparkling Gems Collection - Rubynew
Sparkling Gems Collection - Spinelnew
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.