How Glamnetic built this send β a discount led email shipped as mixed / modular on Wednesday at 5pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off β 27.5 points deeper than the tracked set average of 22.5% (this brand averages 38.8% when it discounts).
Voice warmth 0.76 for Glamnetic vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Fan Favorites / Bestsellers
Hero headline
Don't Miss: Up To 50% Off Prime Picks
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βUp to 50% Off Prime Picksβefficacy Β· substantiated
βFan Faveβsocial proof Β· unsubstantiated
Products featured
Cinnamoroll Cloud Short Almondbestseller
Salazar Slytherin Medium Coffinbestseller
Red Allure Extra Short Squarebestseller
French Muse Short Ovalbestseller
Kujola
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