Glisten Cosmetics / Influencer Collab / email teardown
PHILOSOFAY X GLISTEN🩸 How Glisten Cosmetics built this send — a influencer collab email shipped as product hero on Friday at 5pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jul 3, 2026 From: Glisten Cosmetics campaign Preheader: “Sink your teeth into this... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 22.0% when it discounts).Voice warmth 0.81 for Glisten Cosmetics vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Influencer Collab
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Launch
Hero headline
Philosofay's Lip Kit
Emotional appeal
exclusivity
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.20
Casual Formal
Reader focus 0.60
“We” “You”
Expressiveness 0.85
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“SHOP PHILOSOFAY X GLISTEN”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Made to create the ultimate dark, vampy lip” efficacy · unsubstantiated “brings together everything you need for rich colour and a dangerously glossy finish” efficacy · unsubstantiated “4.8 / 5 | 3290 reviews” social proof · substantiated Products featured
Cold Blooded - Lip Kit hero Bitten Juicy Tint new Blood Lust Lipstick new Black Spectra Pencil new After Bite Glis Gloss new Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Glisten Cosmetics → All influencer collab emails → All % off offers → Halloween sends →