How Glisten Cosmetics built this send — a brand story email shipped as mixed / modular on Friday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Glisten Cosmeticscampaign
Offer
20% off
Voice warmth
0.88
Sent
Fri · 7am
Format
Mixed / modular
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 22.0% when it discounts).
Voice warmth 0.81 for Glisten Cosmetics vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Story
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
New Launch
Hero headline
Why we do what we do!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$50
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.82
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLICK HERE TO SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Over 150 colours of eyeliners to choose from”ingredient · unsubstantiated
“Small family and friend run business”social proof · unsubstantiated
“4.8 / 5 from 3,279 reviews on Trustpilot”social proof · substantiated
Products featured
Chroma Flik - New Bundlenew
Midnight Muse - Black Lip Kitnew
Bliss - Eyeshadow Palettenew
Rainbow Metallic - 6 Pan Palettenew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.