kujolaEnter app

Glossier/Social Proof/email teardown

Our community’s must-have products

How Glossier built this send — a social proof email shipped as mixed / modular on Tuesday at 1am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: GlossierflowPreheader: “fall in love with them today ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.85
Sent
Tue · 1am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.9% when it discounts).
  • Voice warmth 0.78 for Glossier vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Our community's must-have products
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Tuesday
Local hour
1am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “An instant dewy glow that lasts up to 12 hours”efficacy · unsubstantiated
  • “Over 9k 5-star reviews (and counting)!”social proof · substantiated
  • “Brows so good, one's sold every 60 seconds!”social proof · unsubstantiated
  • “We've sold over 12 million [Balm Dotcoms]”social proof · unsubstantiated
Products featured
  • Futuredewbestseller
  • Glossier Youbestseller
  • Boy Browbestseller
  • Balm Dotcombestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.