How Glossier built this send โ a new launch email shipped as mixed / modular on Saturday at 12am, carrying a bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Glossier does discount it averages 17.9% off โ 4.7 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.78 for Glossier vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bundle Savings
Hero headline
Your favorites found company
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
โWeโโYouโ
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop + saveโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Saturday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โStock up and save on everyone's favorite eyebrow grooming pomade.โsocial proof ยท unsubstantiated
โThree beloved essentials for a bright and put-together face.โefficacy ยท unsubstantiated
โA smooth, lightweight base perfect for summer.โefficacy ยท unsubstantiated
Products featured
Boy Brow Duonew
The No-Makeup Makeup Kitnew
The Face Kitnew
Travel Spray + Balm Set
Fragrance Two Ways
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.