How Goldfield & Banks built this send — a welcome discount email shipped as product hero on Monday at 1am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.75 for Goldfield & Banks vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Collection Discovery
Hero headline
Eau No! Your Code Is Expiring
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
1am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Ingenious Ginger
Pacific Rock Moss
Pacific Rock Flower
Sunset Hour
Discovery Sample Collection (10 x 2ml)new
Bohemian Lime
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.