Good Clean Love/Social Proof/email teardown

Rated 5 stars in the Bedroom.

How Good Clean Love built this send — a social proof email shipped as user-generated on Tuesday at 12pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Good Clean LovecampaignPreheader: “Read some of our *spiciest* reviews. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
Full price
Voice warmth
0.75
Sent
Tue · 12pm
Format
User-generated
How this send compares
  • Voice warmth 0.75 for Good Clean Love vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Our Lubes are 100% Orgasmic
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Lubes”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • Our lubes are 100% orgasmicefficacy · unsubstantiated
  • Thousands of very satisfied customers can't be wrongsocial proof · unsubstantiated
  • Bio-Match® Technology: a 3-layer stacked patented technology supporting optimal vaginal microbiome healthingredient · substantiated
  • Iso-osmotic: protects and stabilizes vaginal moistureefficacy · unsubstantiated
  • pH balances: lowers pH to optimal range for healthy bacteria to thriveefficacy · unsubstantiated
  • Proprietary lactic acid blend nourishes a diverse range of healthy lactobacilliingredient · unsubstantiated
  • Cosmopolitan: The 8 Best Feminine Washes, According to Gynecologistsranking · substantiated
  • 98% satisfaction implied by star rating contextsocial proof · unsubstantiated
Products featured
  • BioNude® Ultra Sensitive Personal Lubricantbestseller
  • Almost Naked Personal Lubricantbestseller
  • Naked Coconut Personal Lubricant
  • Hybrid Personal Lubricant
  • Balance Feminine Wash
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.