kujolaEnter app

goodwipes/Clean Ingredients/email teardown

It's time to ditch toilet paper for good.

How goodwipes built this send — a clean ingredients email shipped as product hero on Thursday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: goodwipesflowPreheader: “I mean, would you wash your hands without water? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Thu · 7am
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 35.2% when it discounts).
  • Voice warmth 0.81 for goodwipes vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
it's time to ditch toilet paper for good.
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 5.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“shop goodwipes”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Actually flushable wipes”efficacy · unsubstantiated
  • “With organic aloe, Vitamin E & delightfully light scents”ingredient · substantiated
  • “No harsh chemicals & safe for sensitive skin”ingredient · unsubstantiated
  • “Suspiciously soft. Surprisingly strong.”efficacy · unsubstantiated
Products featured
  • Goodwipes Rosewater
  • Goodwipes Botanical Blisshero
  • Goodwipes Shea-Coco
  • Goodwipes Lavender
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.