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goodwipes/Discount Led/email teardown

Say hello to your booty's new bestie

How goodwipes built this send — a discount led email shipped as product hero on Saturday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: goodwipesflowPreheader: “Last chance for 15% off your first order! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.85
Sent
Sat · 7am
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 35.2% when it discounts).
  • Voice warmth 0.81 for goodwipes vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Clean Ingredients
Hero headline
say hello to your booty's new bestie.
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.90
RestrainedExuberant

Reading grade 5.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“goodbye TP, hello clean”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “actually flushable wipes”efficacy · unsubstantiated
  • “outcleans TP”efficacy · unsubstantiated
  • “made for sensitive skin”ingredient · unsubstantiated
  • “with plant-based fibers + soothing aloe & vitamin e”ingredient · substantiated
  • “soft + strong”efficacy · unsubstantiated
  • “real reviews from the clean bum club (5-star review shown)”social proof · substantiated
Products featured
  • Goodwipes Shea-Coco Flushable Wipeshero
  • Goodwipes Lavender Flushable Wipes
  • Goodwipes Rosewater Flushable Wipes
  • Goodwipes Botanical Bliss Flushable Wipes
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.