goodwipes / Discount Led / email teardown
treat your booty. it's Prime Day. π How goodwipes built this send β a discount led email shipped as mixed / modular on Tuesday at 3pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: goodwipes campaign Preheader: βup to 40% off your fave wipes right now!!! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
40% off β 17.5 points deeper than the tracked set average of 22.5% (this brand averages 35.2% when it discounts).Voice warmth 0.81 for goodwipes vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch / Prime Day Event
Hero headline
enjoy scentsational summer prime deals
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.15
Casual Formal
Reader focus 0.75
βWeβ βYouβ
Expressiveness 0.92
Restrained Exuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βshop dealsβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βactually flushable wipesβ efficacy Β· unsubstantiated βmade for sensitive skinβ ingredient Β· unsubstantiated βsoft + strongβ efficacy Β· unsubstantiated Products featured
Goodwipes Variety Pack 4-Pack XL Wipes hero Rosewater On-The-Go Singles Shea-Coco Multi-Pack 6-Pack XL Wipes Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from goodwipes β All discount led emails β All % off offers β Summer kickoff sends β